Aquarius Trading design and make clothing for the outdoors. Earlier this year they decided to revamp the packaging for some of their products and I was asked by the director to write the copy.
The same sleeve-style packaging was going to be used for three different silk products; gloves, socks and balaclavas. The copy I produced needed to market silk itself as a fantastic material for outdoor clothing, briefly explaining some of its valuable properties and promoting it as a natural product. The same content could then be used on the reverse side of the sleeve for all the different items.
Aquarius’ director was very pleased with what I came up with and the content was added to the packaging design. The silk products, along with their new sleeves and content, are being sold in shops across the country now.
