I was recently asked by Adido, a digital marketing agency, to help with the content for one of their major projects. Their client was Key; an ecommerce company who sell office supplies.
I was initially tasked to write introductory content for category pages with the aim of boosting key word content. This was part of the agency’s wider plan to help Key show up as well as possible in Google searches.
As the project developed, I wrote monthly blogs covering topics such as ‘How to Choose the Best Locker for Your Business’ and product spotlights including ‘The Mighty Multi Use Truck’. Again, the aim was to boost SEO (Search Engine Optimisation) through key word content, as well as writing fun advisory pieces to convert sales.
‘Content is king’, as the saying goes, and alongside the blogs I went on to write longer buyers’ guides to sit at the bottom of category pages. This added yet more key words while helping customers to choose the right products from the shop’s selection.
I really enjoyed this ongoing project with Adido and Key. I really like Key’s tone of voice and ethos of making the purchase of office supplies as much fun as possible. Let’s face it, topics such as which type of storage box to choose are not the most scintillating and I enjoyed the challenge of making the content light-hearted.
The support I received from Adido was fantastic and I worked closely with them throughout in order to target the most effective key words and keep the content on track. Ultimately, both the Key and Adido were very pleased with the content I produced for them and I’m confident my work will contribute to an improved ranking in Google searches. I look forward to more projects like this in the future.
