In August 2014 I was approached by a digital marketing agency to assist with a project that was already underway. Their client was Enhanced, who provide IT services such as payroll software, storage and security to a huge range of businesses. Enhanced had commissioned a new website and the project required a copywriter to supply the content.
This was a very fast paced project with strict deadlines. I wrote for a total of 46 pages across the site, including highly technical product descriptions as well as straplines and content about the company itself.
I was very fortunate that both Enhanced and the digital marketing agency were extremely supportive. Because the content was so complex, I spent most of my writing time at Enhanced’s offices, where I could ask questions and check information. This proved to be the most efficient way of working, particularly as I tackled explaining the most complex IT products.
This web project remains my most challenging to date. It is also probably my most rewarding. Not only was the content difficult to digest and then re-explain simply for Enhanced’s customers, there was also a large amount of writing to complete in a short timeframe. Other people were relying on me to deliver on time in order to complete design work and ultimately launch the site.
I am very pleased with the end result, which is now live, and have received fantastic feedback for my contribution. I look forward to similar projects in the future.
Alice was a pleasure to work with, from start to end of the one-off client project. She picked up a very technical task with confidence, and was able to speak directly to the client in order to raise any queries, competently and professionally.
Alice’s work is of the highest standard and she is an extremely talented writer, covering all ends of the spectrum! We, and the client, are immensely pleased with the output of the work produced, and are excited to use her again for more regular online projects. She is a great team player and an asset to any company!
Katrina Stanton, Digital Media Account Director
