Website Copy – Hunter Boots Comparison

Portfolio Categories: Copywriter and Websites.

With winter and the wet weather well and truly here, OutdoorGear have been selling a lot of Hunter wellington boots.

Customers have been finding that their classic Hunter boots have not been lasting as well as they hoped. In response to this, the famous welly company have brought out a new design – the Field Norris boots.

OutdoorGear have begun stocking these new boots and wanted a review of both designs to help their customers to choose between them. Aesthetically, the boots are very similar, but the newer model is built to be harder wearing. The piece is outwardly designed to be informative, while simultaneously marketing the wellies and boosting SEO (search engine optimisation) for the term ‘Hunter’.

The comparison that I wrote for OutdoorGear covers all aspects of the boots, from sole through to adjustable strap and concludes that the Field Norris wellies are the logical purchase choice.

OutdoorGear are very pleased with the comparison and are confident that it will not only drive traffic to the site, but help their customers to make informed decisions.

Have a look at the live review:

"This is another great product review/comparison, Alice is so quick and efficient at this kind of work. A perfect page to help with our SEO." OutdoorGear Director