Website Copy – Paddleboard Product Review

Portfolio Categories: Copywriter, Marketing and Websites.

This latest project for OutdoorGear saw me out and about on a sunny Saturday morning, product testing paddle boards.

Paddleboarding is an increasingly popular sport in Britain and OutdoorGear stocked two inflatable boards this summer. They wanted to help customers decide which board to purchase by offering a clear comparison report to feature on the website. The review was also intended to help SEO.

After setting up and trying out both boards with Chris Bailey, Marketing Manager of OutdoorGear, I wrote a review covering the key pros and cons of both boards. I included set up time, extra items and performance, then evaluated each in terms of which I would choose to buy.

The feedback from this project has been great. OutdoorGear have been in touch to say that several paddleboard sales have been closed as a direct result of customers finding and using the review.